This advertisement is promoting "Coca Cola" and their beverage that they have made. A thing to keep in mind in this picture is the sign in the top left corner, the phrase "delicious and refreshing" is bound to draw you in with the "power" of these words. The biggest detail in this advertisement is the family in it, how the husband and wife are both drinking the product while watching their child pretending to let the pumpkin drink his bottle of Coca Cola. With this being said it's trying to show that it's a great way to get the family together and it will be a fun experience with this beverage. The persuasive technique(s) used in this ad are: family, fun, and humor. Personally I feel that the the persuasive technique that is most dominant in this ad is family because it shows that they're all happy together, while drinking the beverage. The reason why I think this ad has the fun persuasive technique in it is because of the fact the the whole family or the people in the ad are all smiling showing that they're happy, the family persuasive technique plays a big part in this because in most cases when this technique is used it's also meshed with the fun technique to show that they're happy together and that the product is a way to bring family closer, the final technique that was used was humor, this wasn't really a big one but it was still included, the way this was showed was with the kid letting the pumpkin drink some of the coca cola, which can be a possible way to make a person smile from seeing it. Lastly I really do think that this is a good advertisement, it really shows that this is a "good" product, since it has a family spending time together, drinking the product, and overall being happy, this would make me want to buy it.
